![]() ![]() Jumping to 2012, with the unveiling of the Aventador. He explained that this success fueled his determination, prompting a deeper dive into the Lamborghini landscape. The turning point for DMC materialized with the Murcielago project, affirming Schoener’s belief in the untapped potential of Lamborghini modifications. While he did acknowledge the presence of established names like Hamann Motorsport and its Murcielago mods, Schoener sensed an opportunity to introduce fresh, innovative designs to the market - something he began to implement in 2009. However, Lamborghini seemed to be a niche awaiting exploration,” he said. “Market analysis revealed a saturation of tuning companies specializing in German exotics, with some venturing into the territories of Ferrari, Porsche, and Maserati. Highlighting a few pivotal moments that would lead DMC into being what it is today, Schoener expressed that he strategically turned his attention to the realm of supercars. Schoener explained that at this stage, “The final product is then presented to the world, a blend of engineering precision and artistic vision.”ĭMC shared that the timeline and cost for these bespoke parts and builds can range anywhere from $10,000 USD to up to $1,000,000 USD in some cases and may take up to six to ten months depending on the complexity of the project. At this stage, DMC’s craftsmanship comes into play, “The molds crafted with precision guide the formation of lightweight yet robust carbon fiber parts that will adorn the enhanced vehicle,” Schoener expressed.įrom here the parts go into the final installation and presentation, a culminating event for DMC and a moment of transformation for the client’s vehicle. This is followed by CNC machining molds, a precision production stage that serves as the foundation for the carbon fiber production that follows. Once these tests are complete, the product goes to the prototyping and fitment testing stage - a stage that is crucial to the modification’s seamless integration with the existing vehicle structure. “The design must not only be visually appealing but also aerodynamically optimized for enhanced performance.”įrom there, the product goes into a 3D design and simulation phase, using the data from the scans and advanced software like wind tunnel simulations to test out the designs before bringing them into the physical form. The product first begins in the conceptualization stage with sketching primarily done by Schoener, then it goes into the stage of technical design and aerodynamics which includes the use of 3D scanning to capture every contour of the vehicle. The story of DMC embodies a fusion of family legacy and innovation, with roots deeply embedded in the evolving landscape of automotive modification,” he shared.įor a DMC product or build to go from concept to reality, the tuner and its team deploy an intricate process, utilizing everything from sketching to CNC machining. “The brand emerged as a bridge between traditional tuning craftsmanship and contemporary business acumen. Heeding this advice, he pursued a career in banking but maintained a persistent passion for the automotive realm.įast forward to 2009, with a confluence of financial expertise and a passion for cars, Schoener established DMC. Instead, his father encouraged him to pursue formal education. ![]() When Schoener turned 18, he expressed a desire to follow his father’s path but he was advised against it due to the physically demanding nature of the work. Notably, Schoener explained that his father primarily worked from the shadows “preferring the craft over the limelight.” The origins of DMC can be traced back to Schoener’s father, a seasoned car tuner since 1956 who in the post-war era, contributed to the emerging trends in vehicle modification, particularly through VW Beetles. ![]()
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