![]() There was an entire team called "ISP relations" whose sole job was to work with big ISPs when one of our IPs get blacklisted. I used to work for another big mail sending service, and you would not believe the amount of effort that goes into maintaining good deliverability. You will regularly see customers receiving a monthly newsletter and they will hit reply asking "Can you change the shipping address on my order?" You will be surprised how many time customer just reply to emails they have received even if it is an unrelated marketing email. "Never use fake emails like for the from address for any email you sent. Off course forward all emails received by to (Why? see Pro Tip #2). Use as your from address in your marketing emails. Use as your from address in transactional emails. "Use a different domain name for the from address while sending out marketing emails"įor example if your primary domain is. Using different services for transactional and marketing emails is probably one the best decision i made early on. I have built the tech for an ecommerce startup ( ) from scratch. ![]() Everything will go to spam from that domain name. Some service providers will even block the domain name, so even switching the service won't help you. ![]() You will end up spending a considerable amount of time getting yourself unblocked. If you start sending marketing emails you will soon find yourself being blocked by ISPs and email service providers. ![]() In my experience Amazon SES is great if you only used it for transactional emails. ![]()
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